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Meet Clever Trevor, Blair's Secret Weapon; FRIDAY PROFILE TREVOR BEATTIE His 'Anti-Semitic' Ads for Labour Courted Controversy - but That Is What He Does Best

The Evening Standard (London, England), February 4, 2005 | Article details

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Meet Clever Trevor, Blair's Secret Weapon; FRIDAY PROFILE TREVOR BEATTIE His 'Anti-Semitic' Ads for Labour Courted Controversy - but That Is What He Does Best


Byline: PAUL WAUGH

ACCORDING to Trevor Beattie, it is the easiest thing in the world to work out which way people vote.

"The socialists fill up the kettle after they have made their tea in the office kitchen - and the capitalists leave it empty," he says. Beattie naturally regards himself as a filler-up.

No one can say that the man behind Labour's controversial poster campaigns - including a new one launched today - doesn't know his Left from his Right.

A lifelong supporter of the party, even in the dark days of the Thatcher years, the enfant terrible of the advertising world harbours a loathing for the Tories.

The 45-year-old head of TBWA/London has made his name as one of the best creatives in the business, the driving force renowned …

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