Commercializing Responsible Journalism

Manila Bulletin, February 12, 2005 | Go to article overview
Save to active project

Commercializing Responsible Journalism


AT the last Media Nation Summit 2, similar concerns aired during previous summits and workshops were raised excessive commercialism and the need to balance commercial reality (what the public wants) with responsible journalism. The summit primarily focused on news and public affairs as these are the programs which shape public policy. The intent was to make the owners "own up" the responsibility in setting directions offering wider choices, elevating current discourse through a continuing capability-building program for practitioners, and, of course a return to the basics Journalism 101 and emphasis on good journalism truth and ethical reporting, etc. while recognizing the need to provide knowledge options to the audience so that they can make informed decisions.

The two CEOs of the largest broadcast organizations ABS-CBN CEO Gabby Lopez, and GMA Network CEO Felipe Gozon were candid about the existing reality where survival depends on the ratings game. As Lopez said, it is difficult to be optimistic about responsible journalism in a market economy. It is not an easy balancing act. News organizations, he said, must be driven by certain values integrity, professionalism, and idealism, and that he was open to facilitating change so that these values can be attained. Gozon, on the other hand, though admitting that there is no such thing as perfection, said he believes that responsible journalism is not inconsistent with profitmaking. GMA Network, he added, believes that it is good for business to be credible in news and public affairs.

In general, there was consensus among the over a hundred media practitioners that media should care about social and economic outcomes, that media is an instrument of nation-building, that media should perform its civic role in shaping the values of society. But in practice, the reality is that everyone wants to be No. 1. And, it is in this drive to be first, where TV and radio had fallen short of what the more discerning public expects.

As one who has been monitoring the media scene for several decades now, I must agree that there has been some positive growth. For one, there is now a more sober reflection on the impact of medias untrammeled growth in the free marketplace and the need to do something about it.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited article

Commercializing Responsible Journalism
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?