Advertising & Promotions Monitor

Marketing to Women: Addressing Women and Women's Sensibilities, February 2005 | Go to article overview

Advertising & Promotions Monitor


ADVERTISING & PROMOTIONS MONITOR

FOOD/BEVERAGES

Slim-Fast Foods                        Promotes its Slim-Fast Optima
Terry Olson                            Diet with a revamped website, a
GM and VP of Marketing                 multi-city event tour, a book
777 S. Flagler Dr., West Tower, #1400  titled The Little Book of Weight
West Palm Beach, FL 33401              Loss Success, and a series of TV
Phone: 561-833-9920                    and print ads featuring real-life
Website: http://www.slim-fast.com      success stories. The company will
                                       distribute 10 million free copies
                                       of the book at events and retail
                                       locations, online, and through
                                       its toll-free number,
                                       1-800-SLIMFAST. Two 30-second
                                       broadcast and cable spots feature
                                       Heather Moore and Andrea
                                       Robinson--both of whom lost
                                       weight using Slim-Fast products
                                       and wrote the company to tell
                                       their stories. Another 15-second
                                       spot focuses solely on the Optima
                                       Diet. Print ads are running in
                                       major weekly and monthly consumer
                                       publications.

HEALTH AND BEAUTY AIDS

Q-Tips (Unilever)                      A national Get Gorgeous with
Stacie Bright                          Q-Tips contest for women offers
Unilever Home and Personal Care        three grand prizes of $20,000
33 Benedict Pl.                        each--one for a dream wedding,
Greenwich, CT 06830                    one for a high-school reunion,
Phone: 203-625-1130                    and one for a prom night.
E-mail: stacie.bright@unilever.com     Participants enter by describing
Website: http://www.qtips.com          in 100 words or less why they
                                       need help getting ready for their
                                       "big day" (wedding, prom, or
                                       reunion). Each entry must also
                                       include a photo of the
                                       contestant, and the event
                                       described in the entry must be
                                       scheduled to take place between
                                       May 15 and December 30, 2005.
                                       Three finalists for each category
                                       of event will be selected, and
                                       the nine finalists' entries will
                                       be posted at Qtips.com, where
                                       visitors will vote to select the
                                       three winners. Entries may be
                                       submitted online or by mail until
                                       February 18; online voting takes
                                       place April 3-April 30, and the
                                       winners will be announced in May. … 

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