Connecting for Growth: SIIA Information Industry Summit 2005

By Brynko, Barbara | Information Today, March 2005 | Go to article overview

Connecting for Growth: SIIA Information Industry Summit 2005


Brynko, Barbara, Information Today


More than 350 people arrived at New York's Gotham Hall, a converted bank on Broadway, for the fourth annual SIIA (Software & Information Industry Association) Information Industry Summit, held Feb. 1-2. The nametags dangling from lanyards and pinned to lapels reflected a broad spectrum of technology experts, CEOs, press members, entrepreneurs, and investors.

Under the umbrella of Connecting for Growth, the eight-session summit from the SIIA Content Division focused on the business trends, strategies, and challenges now facing the industry, and how giants such as America Online and entrepreneurs such as Bruce Murray plan on dealing with such change.

The Health of the Industry

The feedback from various industry sectors was good overall and provided a positive spin for continued growth in 2005. "I think that the industry is moving in many healthy directions," said John Blossom, president of Shore Communications, Inc. "[There's] less resistance than ever in core business content to using the Web for serious business content and Web-driven concepts as elements of business models."

Content, branding, blogging, and online advertising were recurring topics at this summit. The phrase "content is king" was replayed in the discussions as panelists reviewed their specific game plans for using content in context. Times are changing, and company growth and survival relies on meeting the changing needs of the consumer.

Opening keynote speaker Michael Wolff, an award-winning journalist and now a columnist for Vanity Fair, hit a collective nerve with his portrayal of the industry's future, triggering a buzz from panelists and audience members alike. He discussed how control has been passed along to the consumer; how content brands have switched from the corporate to the personal (via blogs and other vehicles); how blogs have lowered the value of information; and how players, including The Wall Street Journal (WSJ) and Consumer Reports, have lost their "clout" since the 1990s.

Of course Gordon Crovitz, president of electronic publishing for Dow Jones & Co., Inc. and a panelist in the Alternative Business Models session, challenged Wolff's last statement. Crovitz countered the claim with a detailed list of WSJ's online successes and offered a forecast of company online revenues, which are expected to approach 30 percent this year. Online revenues of 20 percent would be somewhat disappointing, said Crovitz. Branded content, he said, has become more valuable than ever before, especially using content in a context that serves the needs of both users and advertisers. Likewise, Mitch Rouda, president of Hanley Wood e-Media, which specializes in B2B information for the commercial construction industry, challenged the audience to see what results a search for "weather stripping" would turn up on Google versus his site.

And when it comes to funding, venture capitalists have plenty of money but limited time. "There are only so many boards they can sit on," said Shoba Purushothaman from The Newsmarket, so a cohesive business plan is vital in charting the potential for growth and profitability. She cautioned companies to be wary about funding sources that may be asking for more control than a company is willing to surrender.

The buzz about blogging infiltrated most of the sessions and culminated in one titled What's Hot, What's Not? Rafat Ali, editor and publisher of paidcontent.org, saw technological progress occurring by means of broadband services and Weblogging tools. Steve Wildstrom, technology columnist for BusinessWeek magazine, predicted that blogs would remain a hot commodity. He expected them to continue growing, but reminded the audience that continued growth relied on maintaining accuracy and quality of content. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Connecting for Growth: SIIA Information Industry Summit 2005
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.