News Analysis: Provenance or Protectionism?
The long-running dispute between Czech premium beer Budweiser Budvar and Anheuser-Busch giant Budweiser took a new turn last week, when the European Union awarded Budvar Protected Geographical Indication (PGI) status (Marketing, 5 May).
This sees Budvar enter an exclusive club of European products, whose members include Cognac, Champagne and Parmesan cheese. These products have such strong affinity with their origin and tradition of manufacture that the EU feels they should enjoy 'protected designation of origin'.
This prevents, for example, Parma ham from being sliced and packed anywhere …
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Publication information: Article title: News Analysis: Provenance or Protectionism?. Contributors: Not available. Magazine title: Marketing. Publication date: May 11, 2005. Page number: 16. © 2003 Haymarket Business Publications Ltd. COPYRIGHT 2005 Gale Group.
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