In Times of Change, Employee Communication Is Vital to Successful Organizations

Gillis, Tamara L., Communication World

In the most basic definition, an employee is a person who works for another in return for wages or a salary.

More precisely, in legal terms, an employee is a person hired to provide services to a company on a regular basis in exchange for compensation, and who does not provide these services as part of an independent business.

In reality, employees are the frontline troops who provide products and services that define corporations, organizations and government entities. They are the lifeblood that allows businesses to grow, and the powerful intellectual capital that gets traded alongside company stock shares in the marketplace. When employees leave the office at the end of the day, they act as their corporations' and organizations' ambassadors in the community.

"They are the most precious assets of any organization," according to Ursula Stroh, senior lecturer at the University of Technology in Sydney, Australia. "The attitudes and loyalty of employees are directly influenced by their participation in communication efforts, and this has a direct influence on how they treat customers and clients, which in turn leads to growth of the bottom line."

That's why communicating …

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Publication information: Article title: In Times of Change, Employee Communication Is Vital to Successful Organizations. Contributors: Gillis, Tamara L. - Author. Magazine title: Communication World. Volume: 21. Issue: 2 Publication date: March-April 2004. Page number: 8+. © 2009 International Association of Business Communicators. COPYRIGHT 2004 Gale Group.

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