Marketing: Successful Strategies for CPA Firms
Marketing: Successful Strategies for CPA Firms
For several consecutive years, MAP survey respondents have ranked marketing/practice growth as one of the five most important issues their firms face. More than ever, CPA firms in today's highly-competitive environment need to create and implement effective marketing strategies to survive and thrive.
This marketing strategies course, developed by the author/moderators of the video-based CPE course, Successful Selling Strategies for CPA Firms, provides a step-by-step method for achieving practice growth. With strong coverage of the important areas of branding and lead generation, it stresses identifying and defining …
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Publication information:
Article title: Marketing: Successful Strategies for CPA Firms.
Contributors: Not available.
Journal title: Journal of Accountancy.
Volume: 200.
Issue: 1
Publication date: July 2005.
Page number: 96.
© 2009 American Institute of CPA's.
COPYRIGHT 2005 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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