Goodbye Boys, the Cleavage Is Taking on a Lower Profile

Daily Mail (London), September 6, 2005 | Go to article overview

Goodbye Boys, the Cleavage Is Taking on a Lower Profile


A SUBTLE shift is taking place in the frontline of female fashion.

The busty cleavage, made popular by the 'Hello Boys' Wonderbra adverts starring Eva Herzigova, is being replaced by a more demure look, according to fashion experts.

The trend for accentuating the female form has been gathering pace for a number of years now with the push-up bra becoming something of a 'must-have' accessory.

But the latest sales show a reversal as women start to favour a more natural look. Market analysts TNS FashionTrak say sales of push-up bras have dropped ten per cent in the past year.

Even men appear to be getting bored with the look - purchases of the bras as presents fell even further, by 61 per cent.

Overall bra sales are rising.

Monitoring of the buying habits of 15,000 consumers revealed the market up by five per cent from [pounds sterling]617.1million to [pounds sterling]646.5million in the 12 months to the end of July.

Underwired bras rose by two per cent, while non-underwired increased 15 per cent. Sports bras proved particularly popular with an 18 per cent jump.

In comparison, push-up bras fell ten per cent, from [pounds sterling] 102.5million to [pounds sterling]92.4million.

TNS said the bra's falling popularity could be explained by fashion trends, as women favour ornate and peasant blouses typified by Boho chic and Victoriana rather than tight, low-cut tops. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Goodbye Boys, the Cleavage Is Taking on a Lower Profile
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.