THRIVE THROUGH CORPORATE SOCIAL RESPONSIBILITY: Mapping World Music

The Birmingham Post (England), October 11, 2005 | Go to article overview

THRIVE THROUGH CORPORATE SOCIAL RESPONSIBILITY: Mapping World Music


British Airways teamed up with the world-renowned Symphony Hall to provide a unique musical opportunity for children attending primary schools near Birmingham Airport.

Children were given a chance to write, record and perform six songs about BA's European destinations for a special concert in early October.

Symphony Hall's Poet in Residence, Julie Boden, was able to help the youngsters write their own poems, which were then set to music by composer Andrew Downes. The schools involved were Damson Wood Nursery and Infants School, Hatchford Brook Junior and Infants School, Shustoke Church of England Primary School and Yardley Primary School.

These songs were then put on CD, branded with the British Airways logo and sent, along with music sheets, to a further 26 other schools in the Birmingham and Wolverhampton area to rehearse for the special concert.

Each group were coached by professional vocal during the afternoon and performed to a packed auditorium in an early evening concert. In total, 1,200 children were involved in the performance.

The concert was an opportunity to show the new Multimedia Map of Europe Destination Installation.

Andy Vine, Project Manager of Symphony Hall's Music Technology Programme, along with British Airways cabin crew worked with the children from the Birmingham Airport schools to create an interactive floor map of Europe.

The children chose four European destinations and explored the culture of each destination through its music, architecture and way of life.

Andy explained: "This map was a two-dimensional piece of artwork over which was a camera that detected movement and a large screen. When a child walked over a particular destination a video clip of sounds and visuals of that particular country was triggered. …

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