How Would You Describe the Role Communication Plays in Influencing Your Organization's Corporate Culture?

Sanchez, Paul, Skellon, Paul, Arvind, Rajiv, Communication World

United Kingdom

Communication as a process identifies, educates and reinforces the current culture for stakeholders. The values and attributes of the organization can only be passed on through communication--formal and informal. The past, present and future of the organization, which reflect the culture, can only be preserved through various communication artifacts.

If the culture needs to be changed, communication is the main tool to galvanize the stakeholders around the change process. Communication, whether informing about a specific element of the culture change process or presenting a panoramic story of the entire endeavor, is the only organizational process that …

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Publication information: Article title: How Would You Describe the Role Communication Plays in Influencing Your Organization's Corporate Culture?. Contributors: Sanchez, Paul - Author, Skellon, Paul - Author, Arvind, Rajiv - Author. Magazine title: Communication World. Volume: 22. Issue: 6 Publication date: November-December 2005. Page number: 8. © 2009 International Association of Business Communicators. COPYRIGHT 2005 Gale Group.

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