AIJC at 25


YESTERDAY, the Asian Institute of Journalism and Communication (AIJC) celebrated its silver anniversary with the investiture of its 4th President, Dr. Rogelio V. Cuyno which was held together with the commencement rites of some 20 graduate students who completed their masters degrees in communication management and journalism. The commencement address was given by the chairman of the Commission on Higher Education, Dr. Carlito S. Puno.

Established in 1980, AIJC started with only one program - its graduate school of journalism. Later, it expanded to include a communication major, a professional program offering various courses in communication and development, and a research and consultancy program.

The first president was former Manila Times editor Jose Luna Castro and the chairman for 12 years was former DFA Secretary and UP President Salvador P. Lopez. Joe Luna, who is acknowledged as one of our most outstanding journalists, wrote what was then the most popular textbook in journalism and taught the course as well. "SP," as he was often called, taught the course, Development Environment of Communication. Among the first trustees were presidents of local universities - Far Eastern University's Dr. Nicanor Reyes, De La Salle's Dr. Andrew Gonzalez who was chairman for six years, Lyceum's Dr. Sotero Laurel, Mindanao State University's Dr. Mauyag Tamano, Asian Institute of Management's Gabino Mendoza, and Silliman's Dr. Quintin Doromal who has been chairman for the past eight years.

Its current trustees are Dr. William T. Torres, father of Internet, who is vice chairman, former Communication Foundation for Asia head Fr. Pedro Arguillas, economist and former Ambassador to Italy Jose V. Romero, former Budget Secretary and marketing educator Dr. Manuel S. Alba, noted advertising and marketing guru Javier J. Calero, environmentalist Dr. Corazon PB. Claudio who served as the third president (2002), SSS President Corazon S. de la Paz, GMA Network's CEO Atty. Felipe L. Gozon, former Education Secretary and National Artist Dr. Alejandro R. Roces, Dr. Cuyno and myself who served as president and executive dean for 17 years. Former DAR Undersecretary Atty. Efren C. Moncupa is the corporate secretary. Among past trustees were former Senator Gaudencio Manalac who was treasurer for many years, public relations pioneer Virgilio Pantaleon, journalists Rodolfo Reyes, Teodoro Valencia, Oscar Villadolid, Teodoro Benigno, Reynaldo Naval, and Arturo Borjal, media manager Merardo Jimenez, and architect Nestor Mangio.

Dr. Cuyno came to AIJC with an impressive background, having carved a reputation as an organizational innovator and trailblazer in the academic world and applied communication. He spent most of his years at the University of the Philippines in Los Banos where he taught in 1962-1995. At UPLB, he set up organizations such as the Research Management Center, the Philippine National Training Center for Rural Development, and the Applied Communication Division of the Philippine Council for Agriculture and Resources Research and Development which he headed from 1979 to 1983. He has implemented R & D and management projects in Asia, Africa, and the South Pacific for organizations such as GTZ, Winrock International, and documented his knowledge in various publications on agricultural extension, training systems, research management, organizational and development communication, social marketing, and rural development. …

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