One to Watch: Feel Good Drinks Company
A small, tight structure means this team has the flexibility to give everyone a say in product development.
Four years ago three friends - Dave Wallwork, Steve Cooper and Chris Wright - quit secure senior marketing jobs at Coca-Cola to found the Feel Good Drinks Company and make soft drinks from natural ingredients with no added sugar.
Within a year of launch the juice drinks gained a listing in Superdrug, before rolling out to other retailers across the UK. In 2003 the brand entered the Irish market and today has a presence in six further territories - France, the Netherlands, Norway, Greece, Hong Kong and Saudi Arabia. Feel Good drinks are available in more than 14,000 outlets and it has an estimated turnover of …
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Publication information: Article title: One to Watch: Feel Good Drinks Company. Contributors: Not available. Magazine title: Marketing. Publication date: December 14, 2005. Page number: 21. © 2003 Haymarket Business Publications Ltd. COPYRIGHT 2005 Gale Group.
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