One to Watch: Feel Good Drinks Company
A small, tight structure means this team has the flexibility to give everyone a say in product development.
Four years ago three friends - Dave Wallwork, Steve Cooper and Chris Wright - quit secure senior marketing jobs at Coca-Cola to found the Feel Good Drinks Company and make soft drinks from natural ingredients with no added sugar.
Within a year of launch the juice drinks gained a listing in Superdrug, before rolling out to other retailers across the UK. In 2003 the brand entered the Irish market and today has a presence in six further territories - France, the Netherlands, Norway, Greece, Hong Kong and Saudi Arabia. Feel Good drinks are available in more than 14,000 outlets and it has an estimated turnover of …
The rest of this article is only available to active members of Questia
Sign up now for a free, 1-day trial and receive full access to:
- Questia's entire collection
- Automatic bibliography creation
- More helpful research tools like notes, citations, and highlights
- Ad-free environment
Already a member? Log in now.
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information:
Article title: One to Watch: Feel Good Drinks Company.
Contributors: Not available.
Magazine title: Marketing.
Publication date: December 14, 2005.
Page number: 21.
© 2003 Haymarket Business Publications Ltd.
COPYRIGHT 2005 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
One moment ...
- Georgia
- Arial
- Times New Roman
- Verdana
- Courier/monospaced
Reset