Enchanted Kingdom Enjoys Brisk Sales

Manila Bulletin, April 30, 2006 | Go to article overview

Enchanted Kingdom Enjoys Brisk Sales


Byline: BERNIE CAHILES-MAGKILAT

Enchanted Kingdom, the theme park in Sta. Rosa, Laguna, that has become a family entertainment destination for many visitors from Metro Manila and the Calabarzon areas, is enjoying brisk ticket sales as it benefitted from the media hype over the opening Hongkong Disneyland in September last year.

Mario O. Mamon, the park's chairman-president, said that the Disneyland publicity created spillover awareness that similar world-class thrills and attractions are accessible to Filipino families, schools, local and foreign tourists, and companies.

"Ticket sales in the last quarter of 2005 at Enchanted Kingdom surpassed all records made in its 10-year existence," Mamon said.

According to Mamon, the last-quarter sales more than made up for the slack in the first half of the year and pulled up total revenues at year-end.

Enchanted Kingdom welcomed 10 million visitors in its first decade (October 1995-2005) or an average of one million visitors annually.

"The number of visits by guests averaged at least twice a year in the first decade," he said. "As a family entertainment destination, Enchanted Kingdom is targetting to raise this average to at least three times."

This was parallel with the park's own efforts of promoting attendance in the 10-year-old Enchanted Kingdom itself.

Mamon said that the excitement of the rides and attractions in Enchanted Kingdom are more like those of Disneyland than Six Flags, a US theme park reputed to offer more Gforce rides than any of its US competitors.

For those averse to risks, Enchanted Kingdom visitors can exercise footpaddling in the Swan Lake or driving bumper cars in Dodgem or enjoy the food at the many food outlets around the park.

The most thrilling ride is the Space Shuttle, a roller-coaster barreling about l0 stories high with six inversions. Medium breath-taking adventures are the Jungle Log Jam, Up Up & Away, Condor, Roller Skater, Wheel of Fate, Anchors Away, Bump n' Splash, Rialto, Rio Grande Rapids, Flying Fiesta, Grand Carousel, Bumbling Boulders, Air Pterodactyl, and Stone Eggs and Dinosaur.

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