World Cup Boosts Emerging Soccer Market

Herbst, Dan, Folio: the Magazine for Magazine Management

Producing an American soccer magazine has so far proved to be like trying to traverse quicksand on a pogo stick. But now, inspired by a participatory boom and the awarding of the 1994 World Cup Games to the United States, a new crop of daredevil publishers has emerged. Chief among them are Tom Mindrum, of the one-year-old Fairfield, Connecticut-based Soccer Jr., and Azi Khan, of the Titusville, Florida-based Soccer, a bimonthly that launched in September.

Khan expects Soccer's circulation to top 100,000 within three years, and for the magazine to publish monthly in less than two. Mindrum reports that the bi-monthly SJ is one-seventh of the way toward its goal of 300,000.

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Publication information: Article title: World Cup Boosts Emerging Soccer Market. Contributors: Herbst, Dan - Author. Magazine title: Folio: the Magazine for Magazine Management. Volume: 22. Issue: 20 Publication date: November 1, 1993. Page number: 28. © 2009 by Media Central Inc., A PRIMEDIA Company. All rights reserved. COPYRIGHT 1993 Gale Group.

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