Market Research Manual: The Vital Statistics

Marketing, May 10, 2006 | Go to article overview

Market Research Manual: The Vital Statistics


The amount of money marketers invest in any discipline is an indication of its effectiveness.

Below you can find all the statistical information you will require before embarking on a market research strategy, including a breakdown of the industry by research discipline, the top agencies by specialisation, award-winning research projects, and the global distribution of research spend.

MARKET RESEARCH SOCIETY AWARD WINNERS

MRS Applications of Research Award

       Agency                  Client
2005   Intrepid Consultants    Clerical Medical
2004   Simpson Carpenter       Nokia

MRS/AURA Insight Management Effectiveness Award

       Agency                  Client
2005   Forensics               European fixed-line telecom company
2004   Nunwood Consulting      Somerfield

Source: Market Research Society

TOP FIVE B2B AGENCIES BY TURNOVER

   Agency                         % of           B2B
                              turnover      turnover
                                            (pounds)
1  GfK                              32    35,028,000
2  Synovate                         28    14,428,200
3  Ronin Development                99     5,494,500
4  Ipsos MORI*                      11     5,434,000
5  Business Research Group         100     4,420,329

Source: Marketing Market Research league tables 2005
Note: Does not include Sarbanes-Oxley-affected agencies
*Figure for Ipsos UK; no breakdown for MORI available

TOP FIVE CONSUMER AGENCIES BY TURNOVER

   Agency                         % of      Consumer
                              turnover      turnover
                                            (pounds)
1  GfK                              68    75,060,000
2  Ipsos MORI*                      89    43,966,000
3  Synovate                         72    37,471,800
4  Lorien                           93     7,059,650
5  Quaestor Research                85     5,583,643

Source: Marketing Market Research league tables 2005
Note: Does not include Sarbanes-Oxley-affected agencies
*Figure for Ipsos UK; no breakdown for MORI available

TOP FIVE UK AGENCIES BY INTERNATIONAL TURNOVER

   Agency                         % of  International
                              turnover       turnover
                                             (pounds)
1  GfK                              30     33,360,000
2  Synovate                         48     24,912,000
3  Ipsos MORI*                      16     15,344,247
4  Mintel                           50     14,709,806
5  Lorien                           74      5,617,356

Source: Marketing Market Research league tables 2005
Note: Does not include Sarbanes-Oxley-affected agencies
*Combined figure for Ipsos UK and MORI

TOP FIVE QUALITATIVE AGENCIES BY TURNOVER

   Agency                         % of    Qualitative
                              turnover       turnover
                                             (pounds)
1  Synovate                         32     16,400,400
2  Flamingo                        100      7,396,890
3  Ipsos MORI*                       7      6,894,719
4  GfK                               6      6,672,000
5  RDSi                             84      4,781,260

Source: Marketing Market Research league tables 2005
Note: Does not include Sarbanes-Oxley-affected agencies
*Combined figure for Ipsos UK and MORI

TOP FIVE QUANTITATIVE AGENCIES BY TURNOVER

   Agency                         % of   Quantitative
                              turnover       turnover
                                             (pounds)
1  GfK                              63     70,056,000
2  Ipsos MORI*                      69     64,801,390
3  Synovate                         48     24,652,500
4  BMG Research                     80      5,662,400
5  Ronin Development                94      5,217,000

Source: Marketing Market Research league tables 2005
Note: Does not include Sarbanes-Oxley-affected agencies
*Combined figure for Ipsos UK and MORI

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Market Research Manual: The Vital Statistics
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.