Market Research Manual: The Vital Statistics
The amount of money marketers invest in any discipline is an indication of its effectiveness.
Below you can find all the statistical information you will require before embarking on a market research strategy, including a breakdown of the industry by research discipline, the top agencies by specialisation, award-winning research projects, and the global distribution of research spend.
MARKET RESEARCH SOCIETY AWARD WINNERS MRS Applications of Research Award Agency Client 2005 Intrepid Consultants Clerical Medical 2004 Simpson Carpenter Nokia MRS/AURA Insight Management Effectiveness Award Agency Client 2005 Forensics European fixed-line telecom company 2004 Nunwood Consulting Somerfield Source: Market Research Society TOP FIVE B2B AGENCIES BY TURNOVER Agency % of B2B turnover turnover (pounds) 1 GfK 32 35,028,000 2 Synovate 28 14,428,200 3 Ronin Development 99 5,494,500 4 Ipsos MORI* 11 5,434,000 5 Business Research Group 100 4,420,329 Source: Marketing Market Research league tables 2005 Note: Does not include Sarbanes-Oxley-affected agencies *Figure for Ipsos UK; no breakdown for MORI available TOP FIVE CONSUMER AGENCIES BY TURNOVER Agency % of Consumer turnover turnover (pounds) 1 GfK 68 75,060,000 2 Ipsos MORI* 89 43,966,000 3 Synovate 72 37,471,800 4 Lorien 93 7,059,650 5 Quaestor Research 85 5,583,643 Source: Marketing Market Research league tables 2005 Note: …
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Publication information: Article title: Market Research Manual: The Vital Statistics. Contributors: Not available. Magazine title: Marketing. Publication date: May 10, 2006. Page number: 54. © 2003 Haymarket Business Publications Ltd. COPYRIGHT 2006 Gale Group.
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