MT Rainey: ' A West of Scotland Person.' (Marie Theresa Rainey) (Profile)

By Mitchell, Alan | Marketing, September 30, 1993 | Go to article overview
Save to active project

MT Rainey: ' A West of Scotland Person.' (Marie Theresa Rainey) (Profile)


Mitchell, Alan, Marketing


Talk to anyone who's met MT Rainey and the same characteristics come up again and again: cool, intelligent, very Scottish, intensely private. For a marketer very much in the news this week, few people really know the person behind the calm exterior. Marketing set out to find what makes this marketer tick.

After an hour's interview, the woman behind the mask begins to emerge. Marie Theresa Rainey came to advertising from what she describes as a "totally noncommercial" upbringing in Scotland. After a psychology degree from Glasgow University she took an Msc at Aston in Signal Detection Theory. Her dissertation was eventually published by NATO - a rare distinction for academics, let alone someone in the adworld.

She got her first job as a marketing executive on Motorboat and Yachting magazine. It was while at IPC that she became interested in advertising - mainly from leafing through the pages of Campaign - and after a flurry of letters to prospective employers, landed a job as account executive at Davidson Pearce.

In the late 70s, she moved to TBWA where she made her mark as an account planner with industry stars Bartle, Bogle, and Hegarty. In 1980, Barry Pritchard, now of the Planning Partnership, was setting up the planning department of Gold Greenlees Trott. "I wanted the best I could lay my hands on," he says. With Damian O'Malley, Charlie Robertson and Simon Clemmow he scored pretty well and then appointed Rainey (by now calling herself the more user-friendly "MT") to his first planning team. "She always had her own distinctive style", says Pritchard. "She understands good advertising and what planning can do to achieve it."

The respect of clients will be a crucial asset in her new venture with ex GGT managing director Jim Kelly and top creative duo Campbell and Roalfe, part of the original founding team of the Banks Partnership. The new agency, which opens its doors next Monday, October 4, is one of the first start-ups for years - a brave move while the recession's chill still lingers.

"What you've got to ask is why these four people should want to do this," demands Rainey. Each of the protagonists behind Rainey Kelly Campbell Roalfe has given up a comfortable living in a well-respected agency to risk their reputation - and their shirt - on their self-proclaimed mission to "reinvent the advertising agency."

In the face of a journalist's natural scepticism, Rainey supplies the answer with conviction: "It's because we believe in it."

But what sort of character is the new agency's joint head? Pritchard testifies to her ability to enjoy herself, but adds enigmatically, she is very much a "west of Scotland person" - very driven." She has also developed the reputation of finding it difficult to work with advertising creatives. But it's her capacity to think ahead that remains in Visage Business TV director Kevin Gavaghan's memory. As the former marketing director of Midland Bank he switched the bank's account from Allen Brady Marsh to Chiat/Day in 1989.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited article

MT Rainey: ' A West of Scotland Person.' (Marie Theresa Rainey) (Profile)
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?