Boycotts Are No Good for Anyone. (Church of England's Call for a Boycott of UK Channel 4's Gay Christmas Television Programming)_ (Editorial)

Marketing, December 2, 1993 | Go to article overview
Save to active project

Boycotts Are No Good for Anyone. (Church of England's Call for a Boycott of UK Channel 4's Gay Christmas Television Programming)_ (Editorial)


Exactly what, we ask, is the Church of England doing calling for an advertising boycott of Channel 4's gay Christmas programmes?

Stung by attacks in the wake of the James Bulger tragedy on its role as moral guardian, the Church (in the shape of the Bishop of Peterborough among others) has swung out wildly at the first thing of which it disapproves. Channel 4, trying to live up to its remit to provide an alternative to the other three channels, copped the full force of episcopal outrage.

Now it is not the place of this magazine to take a moral stance on Channel 4's schedule, though we must concede it is the Church's.

Though a gay Christmas will not be to all viewers' tastes, it is surely a legitimate programming decision to cater specifically for the tastes of an estimated 10%-plus of the UK population. The commercial risk that entails is also presumed to have been worth it. Viewers, as usual, will vote with their zappers.

Advertisers may, of course, choose for any reason or whim not to book their ads into those programmes, and there may indeed be brands that would sit most uncomfortably alongside Julian Clary in full flight. But, as with the recent call by Lord McGregor for advertisers to boycott Mirror Group Newspapers after its little indiscretion with the Princess-of-Wales-in-a-leotard-snaps, the Channel 4 situation is surely not one for the concerted action implicit in the word "boycott".

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited article

Boycotts Are No Good for Anyone. (Church of England's Call for a Boycott of UK Channel 4's Gay Christmas Television Programming)_ (Editorial)
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?