Push or Pull: Message from the Chair

By Brower, William | Strategic Finance, October 2006 | Go to article overview
Save to active project

Push or Pull: Message from the Chair


Brower, William, Strategic Finance


When I was in college, I remember trying to write a paper on whether labor wage increases were a cause of inflation or if they were a response to inflation. Another time, someone told me that science had demonstrated that it is easier to pull a wagon than push it. We have all read articles on the "glass ceiling" and how difficult it is to push our way up the career ladder but how easy it is to believe that successful careers are assisted by a pull from mentors who are paving the way.

IMA[R] seems to face a similar situation today. A few management accountants have asked: "Why should I become or even remain an active CMA[R] and an IMA member when most companies do not recognize, reward, or even know what a CMA is?" In response, should IMA increase the effort behind creating a pull, or should members exert greater push to influence the companies that they work for to support the Certified Management Accountant designation and program? I believe we need both the pull and the push.

Let's look at IMA's efforts to increase the pull, beginning with marketing the CMA. We are rolling out a series of tactical marketing initiatives designed to increase awareness of the credential in the profession. This includes an aggressive public relations campaign targeting the business, accounting, and management trade press; speaking engagements; and case studies profiling the careers of CMA professionals. IMA is also revamping its marketing materials to increase support of the program. A new certification brochure was recently introduced to position the CMA as the "gold standard" of accounting and finance professionals working inside organizations.

Further, a renewed focus on corporate development will help build an understanding of the significance of the CMA credential at the corporate level. Steve Weiss was hired as director of corporate development to lead this charge. Many professionals and employers don't know that they are, by definition, management accountants, representing more than 90% of finance function professionals who work in industry. IMA's corporate development initiative has begun tapping into the training and development needs of corporations to ensure their staffs are properly trained and certified.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited article

Push or Pull: Message from the Chair
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?