Rewards Resurface as Creativity Enhancers
Bower, Bruce, Science News
Psychologists take opposing views of how external rewards, from warm praise to cold cash, affect motivation and creativity Behaviorists, who study the relation between actions and their consequences, argue that rewards can boost performance at work and school. Cognitive researchers, who study various aspects of mental life, maintain that rewards often undermine creativity by fostering dependence on approval and gifts from others.
The latter view has gained many supporters, especially among educators. But the careful use of small monetary rewards sparks creativity in grade-school children, suggesting that properly presented inducements indeed aid inventiveness, according to a …
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Publication information:
Article title: Rewards Resurface as Creativity Enhancers.
Contributors: Bower, Bruce - Author.
Magazine title: Science News.
Volume: 145.
Issue: 26
Publication date: June 25, 1994.
Page number: 405.
© 2009 Science Service, Inc.
COPYRIGHT 1994 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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