ABA Marketing Conference Highlights: The Many Aspects of Connecting with Customers

Bielski, Lauren, ABA Banking Journal

Reaching the customer was, unsurprisingly, a dominant theme at the ABA Marketing Conference in September. What made the message distinct, however, were the particulars offered about getting that increasingly difficult job done.

Comments made at various sessions illuminated distinct aspects of the requirements. At the official opening, Steve Adubato, broadcaster, author, and Rutgers professor, talked about improving inter-office and customer communication, referencing themes from his new book, Speak from the Heart: Be Yourself and Get Results. Best known among cable news addicts as a frequent talking head on values subjects and political scenarios, Adubato at the ABA venue …

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Publication information: Article title: ABA Marketing Conference Highlights: The Many Aspects of Connecting with Customers. Contributors: Bielski, Lauren - Author. Journal title: ABA Banking Journal. Volume: 98. Issue: 12 Publication date: December 2006. Page number: 18+. © 2009 Simmons-Boardman Publishing Corporation. COPYRIGHT 2006 Gale Group.

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