Viewers Switch off Terrestrial Television
Byline: BEN CLERKIN
MILLIONS of television viewers deserted terrestrial channels this year and switched to digital, figures have revealed.
Booming sales of Freeview boxes mean that almost three-quarters of homes now watch digital TV on their main set.
More than 1.4million boxes were sold between July and September according to media regulator Ofcom, meaning 18.5million homes now have digital.
ITV's audience share plummeted by 9 per cent to 19.7 per cent, BBC1's fell by 2 per cent to 22.7 per cent, BBC2's dropped by 6 per cent to 8.8 per cent and Five's decreased by 11 per cent to 5.7 per cent.
Channel 4, which released the figures, was the only terrestrial broadcaster to increase its share from 9.7 per cent last year to 9.8 per cent, partly thanks to the success of Deal Or No Deal.
Ofcom said digital television's success was due almost entirely to Freeview, which can be bought for as little as [pounds …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: Viewers Switch off Terrestrial Television. Contributors: Not available. Newspaper title: Daily Mail (London). Publication date: December 28, 2006. Page number: 4. © 2007 Daily Mail. COPYRIGHT 2006 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.