The Over-Mediated World: According to a Media Expert, Technology Creates Its Own Value Systems

By Tucker, Patrick | The Futurist, January-February 2007 | Go to article overview

The Over-Mediated World: According to a Media Expert, Technology Creates Its Own Value Systems


Tucker, Patrick, The Futurist


The average American spends more time using media--an iPod, computer, radio, television, etc.--than in any other wakeful activity, almost nine hours a day. Ubiquitous news, e-mail, and entertainment are facts of modern life and, not surprisingly, most of us feel that convenient and consistent access to the digital world is a good thing.

But what if our new "connected age" is actually pushing us further apart, making us not more informed, but less so? This is the concern of Michael Bugeja, director of the Greenlee School of Journalism and Communication at Iowa State University and author of Interpersonal Divide: The Search for Community in the Technological Age (Oxford, 2005).

"Family time at the dinner table used to be sacrosanct. Nutritionists and psychologists will tell you that having dinner together uninterrupted is a good thing. We moved from that to 'quality time,' where both parents were working. Now we've gone from family time to quality time to media time, or defining activities around media. We spend time together by using media in proximity to one another, in the same house or in the same car, but the media itself is often separate," says Bugeja. By way of example, he points to the common sight of parents driving and talking on their cell phones while their kids sit in the backseat and watch a DVD.

"The more we use technology, the less time we have to nurture our primary relationships," says Bugeja. "The reason is simple: Communications systems alter value systems. We're spending more time communicating via social networks, ignoring those in our immediate environment. Meanwhile, television viewing devours leisure time. Of course we're lonely most of the day. We're searching for meaningful relationships in front of screens and monitors."

The amount of time we spend immersed in the media environment affects the way we behave and interact outside of that space. Students who have wireless capability on their laptops feel more entitled to log onto Facebook, MySpace, or other social networking Web sites during lectures. The intern who has a video game loaded onto his cell phone is most likely to be the one playing Tetris under the table during an important meeting. The harried professional who logs 30 hours a week on his Blackberry is more inclined to take a call in the middle of a concert, during dinner, or at some other inappropriate time. Media, in its very availability, invites abuse, according to Bugeja. When such techno-abuses become commonplace they cease to be taboo, a phenomenon Bugeja refers to as "digital displacement."

He describes digital displacement as what happens when the demands of the real-world conflict with those of the virtual, resulting in too many people paying too much attention to gadgets and ignoring reality, such as drivers interfacing with navigation computers instead looking out for pedestrians. "Driving is already a risky activity. You have approximately a one in 100 chance of getting into a serious accident during your adult lifetime to age 70. Yet we now feel it's appropriate to use our cell phones every time we're driving."

While cell phones and the Internet can empower the pursuit of information, they can also further what ethicist Christine Rosen has called "egocasting," or "the thoroughly personalized and extremely narrow pursuit of one's personal taste. …

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