E by Gum, It's about Time Someone Did Something about This Spam; MEDIA & MARKETING Victims of Spam Emails Are Fighting Back, Meaning Marketing Businesses Need to Be More Careful about Where They Send Their Mass Emails. Frances Anderson, Commercial Partner at Law Firm Cobbetts, Explains

The Birmingham Post (England), March 19, 2007 | Go to article overview
Save to active project

E by Gum, It's about Time Someone Did Something about This Spam; MEDIA & MARKETING Victims of Spam Emails Are Fighting Back, Meaning Marketing Businesses Need to Be More Careful about Where They Send Their Mass Emails. Frances Anderson, Commercial Partner at Law Firm Cobbetts, Explains


Byline: Frances Anderson

Spam is truly the luncheon meat of emails. With an estimated seven billion junk emails (about three quarters of all email traffic) being sent on a daily basis, offering Viagra, share tips, and opportunities to empty your bank account fast, it was inevitable that governments would eventually act to curb mass emailing by marketeers.

Earlier this month we saw a Scottish court effectively fining a company which sent a disgruntled recipient an unsolicited marketing email pounds 750 plus more than pounds 600 in costs.

The company, Transcom ISP Limited, had broken anti-spam laws introduced by the European Union in 2003. Many marketing companies still break them by sending out advertising or marketing messages without obtaining the consent of their recipients, and where there is no existing relationship with the recipients.

This recent court decision is likely to pave the way for a number of similar cases. Small claims procedures in courts will make it easier for consumers to take low-cost legal action against offenders.

The law now requires companies to secure an "opt-in" from prospective recipients before they can send them marketing emails . The traditional "opt out" used for data protection purposes is no longer enough and may companies have failed to realise the significance of this difference.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited article

E by Gum, It's about Time Someone Did Something about This Spam; MEDIA & MARKETING Victims of Spam Emails Are Fighting Back, Meaning Marketing Businesses Need to Be More Careful about Where They Send Their Mass Emails. Frances Anderson, Commercial Partner at Law Firm Cobbetts, Explains
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?