Yahoo and Newspapers Expand Partnership Daily Herald among Group Sharing Content, Advertising Revenues
Byline: Daily Herald news services
Yahoo Inc. is greatly expanding its relationship with the newspaper industry, announcing the addition Monday of more publishing companies to a consortium that works with it to sell advertising online.
Arlington Heights-based Paddock Publications Inc. -publisher of the Daily Herald - is the only Chicago area publisher that is part of the group working to bring more online content to readers.
Also, Yahoo is broadening the scope of the venture beyond its initial phase of selling help-wanted ads. It plans to integrate Yahoo's search technology across the sites of the more than 264 newspapers in the consortium.
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: Yahoo and Newspapers Expand Partnership Daily Herald among Group Sharing Content, Advertising Revenues. Contributors: Not available. Newspaper title: Daily Herald (Arlington Heights, IL). Publication date: April 17, 2007. Page number: 1. © 2009 Paddock Publications. COPYRIGHT 2007 Gale Group.
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