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England's Golf Coast Is Now at World's Fingertips; Golf Northwest

Daily Post (Liverpool, England), May 29, 2007 | Go to article overview

England's Golf Coast Is Now at World's Fingertips; Golf Northwest


Byline: BY RICHARD WILLIAMSON Daily Post Sports Editor

GOLFERS from around the world can now book a tee time on the top courses in the north west at the touch of a button.

England's Golf Coast - a unique marketing campaign that promotes 20 of the region's clubs to visiting players - has launched the new system to make the area even more accessible.

No longer are time zones in different countries an issue when trying to make reservations on a range of famous courses - including last year's Open Championship venue Royal Liverpool. Potential visitors in America, for example, can go online to book or check availability even though offices at the clubs are shut for the night.

The development of the online booking system is seen as a significant step forward in pressing the north west's claims as a premier golfing destination in competition with more established areas like Ireland, Portugal and Spain.

Making it even easier for potential visitors to book their places on courses will add to the pulling power of the region while clubs will benefit from receiving more relevant information about who is using their course and when, as well as where the enquires are coming from.

Clubs will be able to tailor the system so that they can release certain times for guest players while protecting the interests of their own members, for example.

It also allows them to identify the quieter times at their club which could then be made available to visitors to increase revenues.

It is hoped the scheme will appeal to travel agencies, who will be able to book at a number of different courses in a single visit to the site.

Twelve of the clubs which form part of England's Golf Coast's venues across Merseyside, Lancashire, Cheshire and Cumbria have now adopted the online system.

The Mersey Partnership (TMP) has introduced the system on behalf of partners led by the Northwest Regional Development Agency (NWDA), which funds the England's Golf Coast campaign.

TMP golf development manager Charlie Grimley said: "Online tee time booking is a significant development for both our participating venues and the players they attract from all over the world.

"This system's advanced features greatly enhance the service we can provide via our website englandsgolfcoast.

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