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Smart Moves

By: Kay, Lauren | Dance Magazine, June 2007 | Article details

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Smart Moves


Kay, Lauren, Dance Magazine


Dance classes may be surging in popularity, thanks to reality TV shows like So You Think You Can Dance, but with parents looking for bargains and a competitive business climate, studio owners need more ideas than ever to keep an edge. Here are some tips from studios around the country.

CAMEO/CARRABBA DANCE INC. Bothell, WA Cameodance.com Founded by Louise Fellows, director, and Marco Carrabba, ballet master, in 1993

Studios: 2 teachers: 8 students: 150

Styles: Ballet, lyrical, jazz, hip hop, tap

Focus: Ballet

Secret of success: "Consistency creates longevity. Parents are slow to trust your reputation, but that image is invaluable once established."

Costume advice: Build a …

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