Look Mom, No Ads!
Fitzgerald, Mark, Editor & Publisher
By all rights -- especially now, with newspapers desperately tinkering with content, design and size -- the Day Book should be celebrated as one of the great, if doomed, experiments in daily journalism. Instead, newspaper history textbooks have forgotten E.W. Scripps' quixotic attempt to make a success of a Chicago daily newspaper that not only refused to run advertising, but also regularly picked fights with the owners of department stores and supermarkets whose ads kept other papers in business.
Duane Stoltzfus, a former New York Times copy editor who chairs the communications department at Goshen College in Indiana, tells the fascinating history of the Day Book in a new book from University of Illinois Press: "Freedom …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: Look Mom, No Ads!. Contributors: Fitzgerald, Mark - Author. Magazine title: Editor & Publisher. Publication date: May 18, 2007. Page number: Not available. © 2002 Editor & Publisher. COPYRIGHT 2007 Gale Group.
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