Bold Designs Gain Listing for Seltzer

Teather, David, Marketing

While some of the larger soft drinks manufacturers have been struggling to make their can designs as alike as possible (note the great swathes of ubiquitous red and white), one small brand proved this week that it does pay to be a little different.

After six years of waiting on the fringes, Seltzer has finally made it on to the shelves of a major multiple, not on the back of a multi-million pound advertising campaign but on the strength of its new pack design.

The brand is relaunching with ten flavours in ten different treatments put together by consultancy Springett Associates.

Can wraps vary from the more conservative Vanilla Cream and the type-heavy Pink …

Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: Bold Designs Gain Listing for Seltzer. Contributors: Teather, David - Author. Magazine title: Marketing. Publication date: March 9, 1995. Page number: 12. © 2003 Haymarket Business Publications Ltd. COPYRIGHT 1995 Gale Group.

This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.