WPP Boss Says Huge Ads Boost on the Way; Games Winner: Sir Martin Agrees Beijing Olympics Could Lift Ad Spend by [Pounds Sterling]980m
Byline: NICK GOODWAY
SIR MARTIN SORRELL, chief executive of WPP, the world's second-largestagency, today forecast that 2008 will be even better than 2007 for theadvertising industry.
He said the effects of the "maxi quadrennial", with the Beijing Olympics, USPresidential election and, to a lesser extent, the Euro 2008 footballchampionships, would give a huge boost to an industry that is still growingstrongly.
But he added that the more significant issue is the outcome of the US election.
He said: "A more important concern should be the impact that any new USadministration will have on 2009when they have seen the government's books and will be …
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Publication information: Article title: WPP Boss Says Huge Ads Boost on the Way; Games Winner: Sir Martin Agrees Beijing Olympics Could Lift Ad Spend by [Pounds Sterling]980m. Contributors: Not available. Newspaper title: The Evening Standard (London, England). Publication date: October 19, 2007. Page number: 33. © Not available. COPYRIGHT 2007 Gale Group.
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