WPP Boss Says Huge Ads Boost on the Way; Games Winner: Sir Martin Agrees Beijing Olympics Could Lift Ad Spend by [Pounds Sterling]980m
Byline: NICK GOODWAY
SIR MARTIN SORRELL, chief executive of WPP, the world's second-largestagency, today forecast that 2008 will be even better than 2007 for theadvertising industry.
He said the effects of the "maxi quadrennial", with the Beijing Olympics, USPresidential election and, to a lesser extent, the Euro 2008 footballchampionships, would give a huge boost to an industry that is still growingstrongly.
But he added that the more significant issue is the outcome of the US election.
He said: "A more important concern should be the impact that any new USadministration will have on 2009when they have seen the government's books and will be …
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Publication information:
Article title: WPP Boss Says Huge Ads Boost on the Way; Games Winner: Sir Martin Agrees Beijing Olympics Could Lift Ad Spend by [Pounds Sterling]980m.
Contributors: Not available.
Newspaper title: The Evening Standard (London, England).
Publication date: October 19, 2007.
Page number: 33.
© Not available.
COPYRIGHT 2007 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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