EDUCATION MATTERS: Aston University Pays Pounds 65,000 for Orange Triangle Image

The Birmingham Post (England), November 12, 2007 | Go to article overview
Save to active project

EDUCATION MATTERS: Aston University Pays Pounds 65,000 for Orange Triangle Image


Byline: By Tom Scotney

Aston University has unveiled a new brand to help it to compete better in the increasingly competitive higher education market.

The change will see the university's new logo - an orange triangle representing the shape of the campus - on buildings, signs and stationery at the city centre site later this month.

The rebranding exercise cost Aston a reported pounds 65,000. But it stressed the change would not be paid for from teaching or research funds, as it was part of the university's business plan.

With universities battling for students and funding, vice chancellor Professor Julia King said a new brand had always been a priority for her since she started at Aston last year.

The new logo, which was designed with the help of leading London image company Spencer Dubois, will first be seen later this month, and will eventually be introduced across the whole campus. A university spokesman defended the cost of the rebranding exercise and said there were very sound business reasons for the amount of money and research that had gone into it.

"A project of this nature is a massive undertaking," he said. "It is time-consuming, complex and due to the subjective nature of design, sometimes controversial.

"But we identified five very good reasons why we needed to create a new brand and why we settled on the final designs.

"Firstly, Aston University's new strategy provides a very clear set of objectives, challenges and targets up to 2012 and many of these rely heavily on us having a strong reputation, a high profile and a solid brand identity which will continue to take us forward.

"It is also vital that Aston has a brand that is flexible and can be adapted for the diverse audiences we need to attract regionally, nationally and internationally.

"We need to respond to changes in the higher education sector too, we need to show we offer value for money to our students first and foremost but also increasingly to our corporate partners as well.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited article

EDUCATION MATTERS: Aston University Pays Pounds 65,000 for Orange Triangle Image
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?