Linking Business Communities to Export Markets: Romania's National Strategy Connects Regions, Towns and Villages. the Aim Is to Build a Broader Base of Exporters and a New Range of Exports That Meet Demands in New Markets, Especially in the European Union

By Lianu, Costin | International Trade Forum, April-June 2007 | Go to article overview

Linking Business Communities to Export Markets: Romania's National Strategy Connects Regions, Towns and Villages. the Aim Is to Build a Broader Base of Exporters and a New Range of Exports That Meet Demands in New Markets, Especially in the European Union


Lianu, Costin, International Trade Forum


Romania's approach to export development can be summed up in one sentence. First, come together at the national level and work out how to act locally; then, make efforts to ensure local impact through a national strategy and an institution that can take care of this process.

In Romania in the past, we suffered from fragmented and incoherent export promotion and export development. The export business is over-concentrated in the capital city, Bucharest, and other main cities. The exporting base is very, very thin at the level of villages.

We realized that this pattern of doing business was no longer sustainable. But as in many countries, there was a tendency towards a dual economy. Current exporters are not necessarily interested in seeing the exporting base enlarged. They appreciate their advantage in drawing on the resources available for export promotion. This "coalition" can only be challenged through a strategic approach and democratic processes.

So, instead of creating an informal public-private partnership, we decided to set up the National Export Council to go local and reach out to the poor, to try to bring them into a democratic process of taking decisions on export strategies.

Build trust

To prepare this process we carried out a thorough analysis of our economic situation involving 21 teams and more than 400 people throughout Romania. We decided where we wanted to go and what kind of exports would be sustainable as an engine for development and for welfare. Our target for 2009 is to change dramatically the conditions of doing business, of doing exports. This means really going local, being present with services for the local business communities. We need to support emerging business clusters, create linkages between different value chains and different industries, and "go local" in awareness campaigns.

We first had to build trust among different stakeholders, then among the politicians, so that the process would survive different political regimes by demonstrating a strong partnership with businesses. As a result of these efforts, all political parties in Romania recognized the institution as an important step to strengthen public-private partnerships in export development.

We began in 2003, when together with businesses we discussed the idea of a national export organization. In April 2004 we created the National Export Council with 14 members from the private sector and 14 from the public sector. We started designing a national export strategy at the end of 2004, applying ITC methodology. By the end of 2005, Romania approved the strategy.

[ILLUSTRATION OMITTED]

As part of our Export 2006 programme, we visited many local authorities to raise awareness of the need to change mentalities so that we could create sustainable exports at a local level. We are trying to stimulate linkages at local level between industries that are important for reducing poverty and for sustainable export development, such as tourism, furniture production, organic farming and handicrafts.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Linking Business Communities to Export Markets: Romania's National Strategy Connects Regions, Towns and Villages. the Aim Is to Build a Broader Base of Exporters and a New Range of Exports That Meet Demands in New Markets, Especially in the European Union
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.