Digital Printing Equipment Needs

Art Business News, February 2008 | Go to article overview
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Digital Printing Equipment Needs


With so many digital products to choose from, printmakers, publishers and artists alike appreciate having a one-stop-shop to fulfill their digital-print-making supply needs.

The Digital Technology Group (DTG) is one company that does not take a one-size- fits-all approach to supplying businesses with the digital technology and equipment necessary to produce high-quality giclee prints. Before DTG sells a customer anything, representatives find out as much as possible about the customer's business. "We know that every customer is a little different in the market they're going after and the way they do business," says Scott Erickson, co-owner of DTG. "We want to sell our customers the right products, so we ask many questions, such as, 'What kind of customer are you going after? What workflow are you used to? What experience do you have?'"

The answers give DTG representatives the direction they need to recommend individual products or an entire package. A system, as DTG refers to the packages, includes all the equipment needed to produce a giclee, from capture to color correction and output.

Depending on the market a giclee printing business is targeting, DTG offers systems priced from $4,000 to $75,000. The products the company carries fall under the categories of printers; inks, papers and media; RIP software; color management; digital photography; scanners; monitors and displays; laminators and coaters; finishings and coatings; computers; software; and accessories.

All of the inks, papers and coatings are compatible with one another, meaning one product won't degrade another during the printing process. The company also refers to Wilhelm Imaging Research (www.wilhelm-research.com) for archival standards and provides comprehensive equipment installation and training.

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