How Marketing Can Support the Sales Effort
Maybe you've had this experience: You design brochures for the bank's sales people. From your point of view, the materials are wonderful. They explain the features and benefits of a new product being promoted in an upcoming campaign. After the brochures are delivered, you discover that the sales people are not using them.
Those salespeople, you say to yourself. There they go again, frustrating all the hard work and best intentions of the marketing department!
A lot of banks have a history of similar conflicts involving sales and marketing, according to Jim Schneider, president of Schneider Sales Management Inc., Englewood, Colo. To help marketers work more effectively with salespeople, Schneider is presenting a workshop entitled, "Sales Sense for Marketers," immediately prior to the ABA …
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Publication information: Article title: How Marketing Can Support the Sales Effort. Contributors: Not available. Magazine title: ABA Bank Marketing. Volume: 39. Issue: 6 Publication date: July-August 2007. Page number: 57+. © 2009 Bank Marketing Assn. COPYRIGHT 2007 Gale Group.
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