Nuisance Fees and the Brand: You Are What You Charge
Hall, Robert, Peppers, Don, Rogers, Martha, ABA Bank Marketing
FeeDisclosure.com ... allows mortgage customer to break down the fees they can expect to pay if they buy a new house or refinance their current one. It calls out the fees that are bogus. Example: $100 email fees. It benchmarks more standard costs. such as title searches across the country, and it's bringing sorely needed transparency to that business. Its tagline: Transparency breeds trust.
--By Don Peppers & Martha Rogers. Ph.D.
My wife and I recently experienced one of those wonderful spur-of-the-moment weekend getaways in the Caribbean. It was perfect and the place where we stayed was just exquisite. In fact everything about the trip was idyllic except one thing: At checkout, they charged us a 10 percent condominium …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: Nuisance Fees and the Brand: You Are What You Charge. Contributors: Hall, Robert - Author, Peppers, Don - Author, Rogers, Martha - Author. Magazine title: ABA Bank Marketing. Volume: 40. Issue: 3 Publication date: April 2008. Page number: 16+. © 2009 Bank Marketing Assn. COPYRIGHT 2008 Gale Group.
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