Why Businesses Should Embrace Social Networks

Daily Mail (London), April 28, 2008 | Go to article overview

Why Businesses Should Embrace Social Networks


Byline: David Lavenda

MEMO to all employees: 'As of today, telephone, email and all printedmatter like newspapers, magazines, books will not be tolerated at work.' Isthis what we can expect from our employers? Sounds ridiculous, doesn't it? Butmaybe it's not so far-fetched at all.

Well let's look at it from another angle. A 2007 UK survey found thatapproximately 70pc of British businesses restrict or ban Facebook and similarnetworks at work. That's right - 70pc.

Who cares, you say? Well, the UK has the second highest percentage of Facebookusers in the world, and London has the most Facebook users of any city in theworld, so this ban apparently affects a whole lot of folks.

But is it working? ROFL (that's rolling on the floor laughing for those overthe age of 30). That's because resourceful workers find easy ways to circumventthese restrictions.

In fact a study from the researchers at Yankee Group shows 86pc of employeesare using consumer technology at work.

And many of these are social networking sites like Facebook.

In much the same way that the printing press democratised literacy and spawnedthe industrial revolution and the Reformation, today's social networkingtsunami is spawning an information revolution that will change the way we dobusiness.

And just as literate people opposed the democratisation of literacy in the1400s, some of today's business leaders are now trying to stem the tide ofsocial networking literacy.

To these folks I say: 'Resistance is futile.' Why don't you figure out how toleverage social networking to beat your competitors? Think what you could do ifyour people could find colleagues, partners, customers, and experts by usingFacebook.

You can't even start to imagine where this will go.

But think about what you could do with a grassroots knowledge management systemthat really works, easily finding an expert in a 50,000-employee company, whohas an answer to your question about a very specific business problem..

Or for that matter you could instantly build a partner network without havingto buy and deploy a complex software solution.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Why Businesses Should Embrace Social Networks
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.