A Promising Market for Fruit Juices: Central and Eastern Europe

By Kortbech-Olesen, Rudy | International Trade Forum, July-September 1995 | Go to article overview

A Promising Market for Fruit Juices: Central and Eastern Europe


Kortbech-Olesen, Rudy, International Trade Forum


According to a new ITC market study, several countries in central and eastern Europe are emerging as promising markets for fruit juices. Although these markets are still small and account for less than 2% of total world imports - their total imports of fruit juices amounted to just over US$75 million in 1993 - prospects are for expanded sales in the future. Juice imports into the economies in transition doubled in value during the 1989-93 period, although considerable fluctuations occurred. In 1993 imports into the three countries that were the focus of this survey, namely the Czech Republic, Hungary and Poland, amounted to $18.6 million. In all three per capita consumption is low compared with that in western Europe, which suggests large potential for increased juice sales. Field research has confirmed a strong consumer interest in fruit juices, nectars and juice drinks, as evidenced by the wide range of such products, both foreign and domestic, available in most supermarkets there.

Undoubtedly these markets will develop further in the future and provide interesting outlets for fruit juices from developing countries, in particular orange and other citrus juices and concentrates, but also tropical fruit juice raw material, although the latter to a smaller extent. Growth in demand is however unlikely to be rapid - rather at a modest pace, as these economies expand and consumer purchasing power rises.

Products covered

The new study deals in particular with citrus and tropical fruit juices (both concentrates and single-strength juice), although others - those from the temperate zone such as apple and berry juices - are also discussed to some degree, as are vegetable juices. Tropical and non-tropical fruit pulp is covered to the extent that it is used as fruit juice raw material.

World trade

World trade (imports) in fruit juices and concentrates reached $4.36 billion in 1993, a drop from the 1992 figure of $5.17 billion but an increase over the $3.97 billion of 1989. The fluctuations over the 1989-93 period reflect not only changes in quantities imported but also movements in price levels and foreign exchange rates. The decline in value in 1993 compared with the peak of the previous year was caused principally by lower world market prices for certain juices, notably frozen concentrated orange juice.

The volume of juices traded internationally increased by over 10% from 1992 to 1993.

Import markets

A few major markets account for more than half of the world's imports of fruit juices and concentrates. The five largest, namely the United States, Germany, Netherlands, France and the United Kingdom, together purchased close to 59% of the juice traded internationally in 1993, corresponding to $2.57 billion. The same year the ten leading importing countries took about 80% of the total, or around $3.5 billion, while the remaining 20% was purchased by several dozen others, including several economies in transition.

Central and eastern Europe:

Many countries in central and eastern Europe import fruit juices. The main markets in this region are listed in the table on page 18. As shown, their foreign purchases reached $75.5 million in 1993, a 90% increase in value over 1989.

The Russian Federation is by far the largest market for juices in central and eastern Europe, with $33.1 million in imports in 1993, or about 44% of total juice imports in the region. Germany is the leading supplier with a 20% market share, followed by Finland with 15%, Israel 7% and the United States just under 7%. Several other countries, including Poland, Algeria, Netherlands, China, Spain, India and Slovenia, sold juices valued at between $1 million and $2 million each in 1993, or in the range of 3% to 6% of the Federation's total imports. Several of these sources, notably Germany, Finland and the Netherlands, provided mainly re-exported juices. Finland's exports to the Federation consist almost entirely of retail-packed products. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

A Promising Market for Fruit Juices: Central and Eastern Europe
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.