More Than Meets the Eye: CEG-Multimedia Embarks on Interactive Television Show Via the Internet
Brown, Carolyn M., Black Enterprise
If you want people to embrace technology, you have to make it innovative, interactive and entertaining. At least that's the driving principle behind Krystol C. Cameron's firm, CEG-Multimedia. The New York-based company is a full-scale pre- and post-production house that develops film, video, audio and multimedia projects.
Using state-of-the-art equipment--valued at $980,000--CEG-Multimedia has the capability to master CD-ROMs, develop 3-D Web sites and create animated films. Cameron has used profits to finance his high-tech operation, which has 12 full-time employees and a 15,000-sq.-ft. studio.
While Cameron incorporated the business a little over a year ago--first-year sales revenues were around $1.6 million--he's been fine-tuning his business for years. In fact, the MIT grad, who has a doctorate in computer engineering, has been designing and customizing software over the last 10 years. After four years as a senior engineer at both IBM and Apple, Cameron started his own company in 1988. Cameron Systems did computer systems installation, repairs and sales. First year sales were about $750,000; the next year it generated $825,000.
After seeing an infomercial that Cameron produced for his computer firm and a cosmetics company, a local film production company hired him in 1992 to help develop music videos and commercials. Cameron also did print advertisements, brochures and magazine design.
Realizing the vast potential of the entertainment industry, Cameron embarked on his own production company, one that would emphasize multimedia products, including interactive music CDs and Web sites.
Taking $120,000 in personal savings and profits from Cameron Systems, which he shut down, the 28-year-old entrepreneur started Digimedia Inc. in December of 1994. …