The Weather-Makers: As Storms Break around Gordon Brown and David Cameron, Britain's Political Climate Is Being Shaped Not by the Party Leaders, but by a Complex Network of Super-Powerful Press and Media Players. James Robinson Reports
Robinson, James, New Statesman (1996)
On the evening before Gordon Brown's career-defining speech at the Labour Party conference in Manchester, he met James Murdoch, the 35-year-old who is chief executive in Europe and Asia of his father Rupert Murdoch's media conglomerate, News Corporation, and whose position includes control of the British newspaper group News International. The two men talked for nearly an hour, discussing in particular the global financial crisis. It is unprecedented for Brown to have spent so long on anything other than refining his leader's speech on the night before he delivered it. That this meeting took place when it did and for the length it did confirms what many already suspected: James Murdoch has become the most powerful figure in the British media.
Before Tony Blair became leader, Labour politicians would complain about the deep-rooted Conservatism of the British press, and with good reason. In the Eighties, only the Daily and Sunday Mirror, the Guardian and the Observer supported Labour. The Mail and Telegraph titles were robust backers of the Conservatives, as were the Daily and Sunday Express. Murdoch's market-leading publications--the Sun, News of the World, the Times and the Sunday Times--were Thatcher's cheerleaders. The Sun and News of the World continued to endorse John Major following his election victory in 1992, even as they chronicled the collapse of his fatigued and divided government. Winning the support of the Sun, in the run-up to the 1997 election, was a pivotal moment for new Labour, the culmination of a sustained campaign to woo Murdoch that began when Peter Mandelson became Labour's director of communication in 1985. This meant that a Labour administration could operate in a climate where the political weather wasn't being created by an overwhelmingly hostile press.
When Gordon Brown and his advisers first surveyed the media landscape after he became Prime Minister in June 2007, it was agreed that it was imperative they retain the support of the Murdoch titles. But there was also optimism in the Brown camp that a hostile Tory press could be neutralised. There was a feeling that old allies in the press, including the Guardian, edited by Alan Rusbridger, would embrace Brown after losing faith in Blair over the Iraq W.ar. The Guardian columnists Polly Toynbee, Jonathan Freedland and Jackie Ashley were all trenchant supporters of Brown. The Daily Mail had been vitriolic in its criticism of new Labour and of Tony Blair personally, but Brown has long enjoyed good relations with its editor-in-chief, Paul Dacre. Dacre, it is said, admires the Prime Minister's probity and moral convictions, if not his politics, and the decision to shelve the construction of several planned "super-casinos' delighted the Mail The Daily Telegraph is broadly supportive of the Conservatives, but senior executives as well as commentators such as editor-at-large Jeff Randall and associate editor Simon Heffer are sceptical of David Cameron's social liberalism. The Sunday Telegraph is close to the Brown government; the political editor, Patrick Hennessy, is a friend of Ed Balls and he was given an exclusive interview by Brown on the eve of the Manchester conference.
Yet the tectonic plates have started to shift beneath Fleet Street. The Daily Mail leader columns still occasionally profess admiration for Brown while also fiercely denouncing his government elsewhere in the paper. Last month, the Mail also published a significant editorial in which David Cameron was acclaimed as a possible future Prime Minister. The Guardian has begun to take the Conservative revival more seriously, and Toynbee, Ashley and Freedland have turned against Brown; they now call weekly for his departure. That might explain why Brown made only a fleeting visit to the paper's late-night party in Manchester, choosing instead to spend half an hour at the rival Daily Telegraph party, where he chatted at length to its editor-in-chief, Will Lewis. …