Cable Trend Continues in Sports Broadcasting
Byline: Tim Lemke, THE WASHINGTON TIMES
The Bowl Championship Series on Tuesday announced an agreement to broadcast college football's title game and three major bowl games on ESPN - the latest marquee sports events to make the move from over-the-air television to cable and satellite networks.
The BCS title game, along with the Fiesta Bowl, Orange Bowl and Sugar Bowl, join the British Open, Monday Night Football and a portion of the NBA and Major League Baseball playoffs as major sports events no longer seen on every television in America.
ESPN will pay an average of $125 million annually over the four years of the agreement, which stretches from 2011 through 2014. The network aggressively …
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Publication information:
Article title: Cable Trend Continues in Sports Broadcasting.
Contributors: Not available.
Newspaper title: The Washington Times (Washington, DC).
Publication date: November 19, 2008.
Page number: C01.
© 2009 The Washington Times LLC.
COPYRIGHT 2008 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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