Cable Trend Continues in Sports Broadcasting
Byline: Tim Lemke, THE WASHINGTON TIMES
The Bowl Championship Series on Tuesday announced an agreement to broadcast college football's title game and three major bowl games on ESPN - the latest marquee sports events to make the move from over-the-air television to cable and satellite networks.
The BCS title game, along with the Fiesta Bowl, Orange Bowl and Sugar Bowl, join the British Open, Monday Night Football and a portion of the NBA and Major League Baseball playoffs as major sports events no longer seen on every television in America.
ESPN will pay an average of $125 million annually over the four years of the agreement, which stretches from 2011 through 2014. The network aggressively …
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Publication information: Article title: Cable Trend Continues in Sports Broadcasting. Contributors: Not available. Newspaper title: The Washington Times (Washington, DC). Publication date: November 19, 2008. Page number: C01. © 2009 The Washington Times LLC. COPYRIGHT 2008 Gale Group.
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