Lessons That Deliver a Punch; CREATIVE Ammo Talwar Discusses His Time in South Africa on a Placement as Part of the UK's Cultural Leadership Programme and How the Creative Industries Can Help Birmingham Find a Competitive Advantage on a Global Scale

The Birmingham Post (England), December 15, 2008 | Go to article overview

Lessons That Deliver a Punch; CREATIVE Ammo Talwar Discusses His Time in South Africa on a Placement as Part of the UK's Cultural Leadership Programme and How the Creative Industries Can Help Birmingham Find a Competitive Advantage on a Global Scale


Byline: Ammo Talwar

Good times can remind you all too clearly of the celebrations that you've missed.

This Diwali I was lighting candles with my family, here at home in Birmingham.

But I spent the evening of my last Valentines' Day 6,000 miles away from my wife, shouldering my way through the very trendy Cape Towncrowds carrying a laptop and a stack of papers.

I was trying to find my British mate, John Keiffer, who had chosen that evening to brief me on the marketing strategies of successful South African Cultural Entrepreneurs. Table for two?

Not easy.

I was living and working in Cape Town for three months thanks to a placement with the UK's Cultural Leadership Programme, a four year, Government funded scheme currently investing in leadership excellence across the Creative and Cultural industries.

The core element is an international placement within a creative business - whether a social enterprise or driven by a profit imperative.

Every placement has to be hands on - to force each participant to witness business leadership at all levels and achieve an overview of the cultural and strategic operating context.

Before, back in England I had been reading that a vibrantly reconstituted South African public/private partnership was successfully "joining the dots" between the fields of tourism, business and culture. NowI had travelled to Cape Town and was discovering exactly how this was being accomplished in order to bring these lessons back to the city I love, Birmingham.

It was an amazing experience, and months later I'm still applying what I've learned there to bring competitive advantage to my business and to the region, drawing from rich models not found in London or anywhere else in the UK. As a young business person my goal has always been to develop Punch, my own business, to fulfil all of its promise and potential.

What I learned in South Africa is that for Punch to grow to be all it can be, I need to pitch in to help in the development of the region's creative sector as a whole.

My mission now is to act beyond my organisation to assist in the establishment of the creative sector as a highly valued contributor to the local economy.

We need to improve our value proposition as a region and create a competitive advantage that firmly establishes Birmingham and the UK as significant players in the global creative economy.

My experience in Cape Town showed me that the creative industries can deliver these objectives.

My business, Punch Records, (www.punch-records.co.uk) is an artist-led music development agency known throughout the UK for its successful music promotions, events, productions, marketing and educational work.

Punch began by developing pioneering music activities for young people in and out of schools, and today it commissions and produces theatre, dance, music, visual arts, heritage and film. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Lessons That Deliver a Punch; CREATIVE Ammo Talwar Discusses His Time in South Africa on a Placement as Part of the UK's Cultural Leadership Programme and How the Creative Industries Can Help Birmingham Find a Competitive Advantage on a Global Scale
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.