Visa Attacks MasterCard's Mondex as Potential Threat to Member Banks

By Kutler, Jeffrey | American Banker, June 4, 1997 | Go to article overview
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Visa Attacks MasterCard's Mondex as Potential Threat to Member Banks

Kutler, Jeffrey, American Banker

Visa has launched another offensive against MasterCard's Mondex smart card system, this time with ammunition that is anything but technical.

Taking a tack very different from recent arguments over operating systems and standards, Visa has its sights on the very structure of Mondex's ownership.

With a bluntness reminiscent of his attacks a year ago on American Express Co. and its attempts to lure banks as marketing partners, Visa International president Edmund P. Jensen warned that Mondex could emerge as a new brand and pose a competitive threat to the members of the association-MasterCard International Inc.-that owns 51% of it.

His concern: that Mondex remains enough of a self-contained entity that its profit motive could come to dominate and defeat the more cooperative, collective interests of the MasterCard membership.

It was not lost on Mr. Jensen that thousands of banks in the United States, the world's biggest credit card market and a wide open frontier for smart cards, are members of MasterCard and Visa. He was also turning on its head a long-standing complaint that Visa was the less "bank-friendly" of the two card associations.

"Most of that was perception, and I never understood it," said Michael Zucchini, a Visa director and vice chairman of Fleet Financial Group. "Ed said what had to be said."

Addressing a gathering of Visa's directors from around the world, Mr. Jensen lumped MasterCard and Mondex with companies like American Express and First Data Corp. that he said should be viewed with suspicion because they lack Visa's "focus on its members."

MasterCard-Mondex is laying the groundwork for "commercial freedom" on a par with those nonbanks, Mr. Jensen told his annual "all boards" meeting Monday in Hawaii. He vowed that "we will not try to institutionalize Visa apart from its members. Rather, Visa is an integral part of its membership."

"Let's face it," Mr. Jensen added. "Mondex is an organization designed to make a profit for its owners-including AT&T."

AT&T Universal Card Services Co. is one of seven owners of Mondex U.S.A. and was among about 20 financial institutions around the world that bought pieces of Mondex International from its creator, Natwest Group of London, before MasterCard acquired control early this year.

MasterCard structured Mondex as a subsidiary, with management based in London and reporting to G. Henry Mundt, an executive vice president at the card association's Purchase, N.Y., headquarters. Spirits there have been buoyed by several smooth-working pilots and marketing successes such as the mid-May announcement that most of the Canadian banking community had signed on.

In a phone interview Tuesday, Mr. Mundt said Mr. Jensen threw up a smokescreen to distract attention from the fact that Visa is trailing Mondex's "definitive product and technologies."

"What they've done relative to a chip strategy is minimal by comparison," Mr. Mundt said.

Until now, most Visa-Mondex face-offs were on technical grounds. Visa, with more than 20 pilots in at least the planning stages and 18.5 million chip cards issued, claimed in March that it would leapfrog past the allegedly inflexible and outmoded Mondex technology with a deployment strategy and operating system built around Sun Microsystems Inc.

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Visa Attacks MasterCard's Mondex as Potential Threat to Member Banks


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