Suburban Political Parties United, Focused for a Change

Daily Herald (Arlington Heights, IL), March 26, 2009 | Go to article overview

Suburban Political Parties United, Focused for a Change


You canAEt tell the suburban political players without a score card. Even with the signs popping up on suburban yards like crocuses, itAEs confusing. All the suburban political parties promise unity, vision, progress, focus, open government, fiscal responsibility, transparency and more.

"I think any name of a party is meant to encapsulate the essence of the group," says author Bruce Newman of Buffalo Grove, professor of marketing for DePaulAEs Kellstadt Graduate School of Business and editor in chief of the Journal of Political Marketing. "It could have meaning in terms of the mission of the party, the person who started the party or just attention-getting power."

Fox Lake has three people running for village president. An Independent is taking on the Focused Party and the United Party. If you want an independent and focused government that will unite the community, who gets your vote?

"When there are tickets running against each other, itAEs neighbor vs. neighbor," explains Lake County Clerk Willard R. Helander. "ItAEs more the issues than the name of the party. a Many of them want to keep the same words, and they just change the order. a Lots of adjectives and action verbs."

There are candidates vowing to be the Right Choice for Island Lake and candidates promising to be For a Better Island Lake, but the lone write-in candidate couldnAEt run as a member of the

Right Choice for a Better Island Lake party because that name is too long.

Political parties canAEt be longer than five words, Helander says. There is, however, no letter count u as the community of Mettawa proves by pitting the Mettawa Transparency Party against the Open Space Fiscal Responsibility Party.

"Both of those sound like spelling bees," Helander quips in a very nonpartisan way.

I refer to both of them as the 2009 Political Buzzwords Party. Although there is plenty of competition on the call for unity, vision, transparency and change.

"They are playing off the Obama campaign is what they are doing," Newman says. "ThatAEs the hot thing these days."

ThereAEs Change 4 Bensenville, 2009 Bloomingdale Unity, United for Change and United for Round Lake in Round Lake, Round Lake ParkAEs RLP for Change, Hawthorn Woods Open Government Party, the Hanover Park Progressive Party, Round Lake BeachAEs United Vision Party, United Addison, United for Ela, the United Party of Fox Lake and Fox Lake United, United For Warren, Roselle United Party and the CommUnity Party of Hanover Park, which proves you canAEt spell community without unity, but you can make it look like a typo. …

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