Watching the Models Go By

By Reddy, Sameer | Newsweek International, April 20, 2009 | Go to article overview

Watching the Models Go By


Reddy, Sameer, Newsweek International


Byline: Sameer Reddy

The tension between globalization and tradition is embodied in the outfits that parade by on the catwalk.

I began with Brazil--Sao Paulo, to be exact. then Mumbai. then back to Brazil--Rio this time. Then Berlin. Belo Horizonte, Lisbon, Brasilia, and on and on. It's been an interesting, and exhausting, 10-month itinerary, and I've spent most of it sitting around waiting for things to begin. I'm part of the mobile fashion press corps, a strange subset of the larger fashion-media machine. While most fashion writers and editors make biannual pilgrimages to New York, Milan andParis for the ready-to-wear shows, I exchanged those chic, if a bit staid, destinations a couple of years ago for a more unexpected roster. These days, I'm more interested in exploring emerging fashion markets. Seeing the world through a sartorial lens is exciting, and as instructional as any guided tour. The surrounding scene reveals distinct cultural truths about each destination, demonstrating how Fashion Weeks can serve as social statements, highlighting the aspects that make a particular locale unique.

Across the planet, countries have come to realize the branding power that a Fashion Week can have. Evidence of the public's affection for the category is obvious in the success of shows like "Project Runway" and the various incarnations of "Next Top Model," and by organizing their own runway events, developing countries hope to tap into this air of sophistication. Brazil alone hosts Fashion Weeks in each of its four largest cities. India has three competing weeks, sponsored by rival companies and organizations; Russia and South Africa, at last count, had three apiece as well. Even though none of these countries has a particularly large international market for their high-end designs, they can't seem to get enough of the glamorous atmosphere generated by a fashion scene.

The formula is simple. Take one large venue. Fill it with 20 or 30 leggy models, 30 or 40 designers of varying ability, 50 rich and/or beautiful women and five local celebs to fill out the front row, a horde of hangers-on and three camera crews, and you've got yourself a Fashion Week. The quality of the show, of course, varies dramatically from city to city. But my interest lies more in the social anthropological aspect of the experience: how do different countries perceive themselves? Brazil's four Fashion Weeks, for instance, follow a strict hierarchy. Sao Paulo's is the biggest, then Rio, then Capital Fashion Week in Brasilia, and lastly the Minas Gerais Trend Preview in Belo Horizonte. Despite their different scales, they share a common view of how to portray women: strong, glamorous and unabashedly sexy. They revel in revealing cuts, feminine fabrics and fun styles.

Berlin, on the other hand, finds itself in the uncomfortable position of playing catch-up to the continent's principal couture capitals. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Watching the Models Go By
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.