Success through Shea: By Producing and Exporting Shea Butter to the Body Shop, an Enterprising Collective in Northern Ghana Is Improving Conditions for Women and Their Communities, an ITC Initiative in Mali Shows Similar Potential through Government Strategy

By Sayers, Ian | International Trade Forum, July-October 2008 | Go to article overview

Success through Shea: By Producing and Exporting Shea Butter to the Body Shop, an Enterprising Collective in Northern Ghana Is Improving Conditions for Women and Their Communities, an ITC Initiative in Mali Shows Similar Potential through Government Strategy


Sayers, Ian, International Trade Forum


[ILLUSTRATION OMITTED]

The women of western Africa have been using shea nut butter for centuries to protect their skin from dry Saharan winds. Through innovative enterprise, it's now protecting them in other ways, too.

Since 1994, a group of women in northern Ghana has been supplying shea butter to The Body Shop, as part of the company's community trade initiative. The profits from this relatively new export market are providing hope in a country where 43% of the population live below the international poverty line.

Profits to help communities prosper

The Tungteiya Shea Butter Association now provides a living for more than 400 women in 11 villages in the Tamale region of northern Ghana, The women earn independence and self-respect; their communities earn valuable resources, The women have directed their profits into water pipes and wells for their villages. They have provided better housing conditions and sanitation for their families, and have more money to spend on nutritious food. Medical care has improved, with three new medical centres founded on Tungteiya's earnings. They have built ten nursery schools and continue to provide funds for teachers and learning materials. What's more, they are able to give their children, particularly their daughters, the invaluable opportunity to attend secondary school. Tungteiya also offers its members basic business courses to improve their entrepreneurial skills.

The women involved say that these developments have earned them renewed respect for their work from the men in their communities. This is promising news in a country that ranks as low as 77th out of 130 on the World Economic Forum's Global Gender Gap Index.

While this increase in respect is a huge development, Ghanaian women understand that the breakdown of deeply-rooted gender stereotypes is a process that will take time. By producing shea butter in their local communities, women are able to carry out their traditional domestic roles such as caring for children and sustaining the family. Many of the women say that by providing education for their daughters and sons, they hope that their work will affect the situation for future generations.

By sourcing products directly from producers in developing countries, the community trade initiative ensures a fair price for manufacturers. But the benefits also reach the developed world. The initiative has helped The Body Shop to expand its market and attract international attention, thereby providing an effective model for corporations to invest in ethical trade partnerships. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Success through Shea: By Producing and Exporting Shea Butter to the Body Shop, an Enterprising Collective in Northern Ghana Is Improving Conditions for Women and Their Communities, an ITC Initiative in Mali Shows Similar Potential through Government Strategy
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.