P. L. Mehta (2008): Managing Economics-Analysis, Problems and Cases

By Pathak, Devendra | Asia-Pacific Business Review, July-September 2008 | Go to article overview

P. L. Mehta (2008): Managing Economics-Analysis, Problems and Cases


Pathak, Devendra, Asia-Pacific Business Review


P. L. Mehta (2008)

Managing Economics--Analysis, Problems and Cases

M/s Sultan Chand & Sons, New Delhi

Price: Rs. 335/- Pages: 822

With growing complexities of trade and commerce, turbulence in financial markets and global changes in economic order, the study of Managerial Economics has become more relevant than before. Macro analysis is dependent upon micro inputs. Understanding micro factors to project an approximation of the end-result has been gaining ground as the reliable and scientific base for postulating, any economic policy at macro level. Dr. P.L. Mehta with his rich experience in teaching research and consultancy has attempted in the subject book to exhibit how managerial economics is both conceptual and metrical and how it integrates different theories of economics with that of business practices. He has tried to establish a link between traditional economic concepts and decision science. The book nicely examines the micro-economic character of different economic variables and affords a close understanding of macro-economic environment in which all these variables operate.

The 15th edition of the book contains 32 chapters encompassing the whole gamut of managerial economics and has incorporated some sweeping changes in the post liberalization, privatization and globalization era. The author has tried to present a comprehensive, compact and updated framework of managerial theories and practices attaching the economic work. Broadly the book for cases over three major areas like managerial theories, problems, cases and establishing a linkage between macro and micro aspects. The book covers the following relevant segments:

(i) Meaning and scope of Managerial Economics, Fundamental concepts, models and methods, alternative approach to customers choice, theory of consumer behavior, Demand Analysis, demand estimation, demand forecasting, mechanical extrapolation, multi product sales maximizing, techniques, changes in factor prices and choice of techniques, relationship between production and cost. …

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