3rd World Festival of Black Arts: Fesman 2009: From the 1st to the 14th of December We Will Welcome 3000 Artists from All around the Corld

African Business, May 2009 | Go to article overview

3rd World Festival of Black Arts: Fesman 2009: From the 1st to the 14th of December We Will Welcome 3000 Artists from All around the Corld


Fesman - Senegal's cultural celebration

The Worldwide Festival of Black Arts, (Festival mondial des arts negres - Fesman 2009) takes place in Dakar next December. African Business interviewed Gad Weil, Fesman 2009's director-general.

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AB: Where does the funding for Fesman 2009 come from, and what is Senegal's contribution?

GW: We are funded by both the public and private sectors but our goal is to reduce the state's funding by as much as possible. Private financing will come from several sources. The first, a mix of sponsorship revenue and broadcast rights paid by the TV channels. There is a direct cause and effect correlation in this sector: the more broadcasters get involved, the more advertisers invest and the more you lessen the broadcast rights' fees, the more channels broadcast the event. Another source of funding is donations and endowments raised on the official website - www.fesman2009.com

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AB: What do you think will be the effect of the Fesman 2009 on Senegalese art?

GW: The Fesman 2009 event will be to culture what the World Cup is to football! This event will creates great excitement and it will provide SMEs with ideas and opportunities. In our opinion, Fesman 2009 will boost cultural developments throughout the country and that of the worldwide African community as a whole. It is also evidence that an event of such importance can be planned and executed in Senegal. This, the third Fesman, is taking place in a rapidly changing world; a world where culture is taking off and digital communications can increase the festival's impact and availablity.

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