Blues Update Email Management Technology to Communicate Better with Fans
Premier League newcomers Birmingham City have teamed up with hi-tech experts Communicator Corp to take the St Andrew's club into the top digital division.
Blues have expanded their e-marketing and enhanced relationship marketing strategies with the help of Communicator Corp (www.communicatorcorp.
com) who already manage their e-mail communication.
By integrating Communicator enterprise email management technology with their existing CRM system, the club is set to deliver a much improved online platform for supporters.
The combined systems communicate targeted messages and newsletters to fans and then guide them to Blues' online portals for …
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Publication information: Article title: Blues Update Email Management Technology to Communicate Better with Fans. Contributors: Not available. Newspaper title: The Birmingham Post (England). Publication date: June 17, 2009. Page number: 36. © 2009 Birmingham Post & Mail Ltd. COPYRIGHT 2009 Gale Group.