Opinion: The Marketing Society Forum - Do We Need Another Code to Underpin Food and Drink Marketing?
The Department of Health has issued a tender seeking 'external partners' to help develop a set of voluntary guidelines on how food and drink products should be marketed to children.
MAYBE - IAN TWINN, DIRECTOR OF PUBLIC AFFAIRS, ISBA
For good-practice codes to work they have to be clear, achievable and meet a business need.
There may be a place for guidelines covering the whole of the marketing process from product innovation, through packaging, labelling, in-store policies and beyond.
Government has a social agenda to encourage healthy diets and healthy lifestyles. Advertisers support the objective but are less convinced that marketing is the root cause of the problem or …
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Publication information:
Article title: Opinion: The Marketing Society Forum - Do We Need Another Code to Underpin Food and Drink Marketing?.
Contributors: Not available.
Magazine title: Marketing.
Publication date: August 26, 2009.
Page number: 22.
© 2003 Haymarket Business Publications Ltd.
COPYRIGHT 2009 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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