Opinion: The Marketing Society Forum - Do We Need Another Code to Underpin Food and Drink Marketing?
The Department of Health has issued a tender seeking 'external partners' to help develop a set of voluntary guidelines on how food and drink products should be marketed to children.
MAYBE - IAN TWINN, DIRECTOR OF PUBLIC AFFAIRS, ISBA
For good-practice codes to work they have to be clear, achievable and meet a business need.
There may be a place for guidelines covering the whole of the marketing process from product innovation, through packaging, labelling, in-store policies and beyond.
Government has a social agenda to encourage healthy diets and healthy lifestyles. Advertisers support the objective but are less convinced that marketing is the root cause of the problem or …
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Publication information: Article title: Opinion: The Marketing Society Forum - Do We Need Another Code to Underpin Food and Drink Marketing?. Contributors: Not available. Magazine title: Marketing. Publication date: August 26, 2009. Page number: 22. © 2003 Haymarket Business Publications Ltd. COPYRIGHT 2009 Gale Group.
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