The "Green" Movement
Kmitta, John, Landscape & Irrigation
On the cover of this issue, and throughout the magazine, you will notice the new Green Media logo. The new logo better represents who we are and the market we serve--the Green Industry. But it is more than an adjustment from a graphic design standpoint.
Our group of publications--Landscape and Irrigation, Arbor Age, Sports Turf and OPE--have long represented the Green Industry, but, in recent years, our content has been increasingly reflective of another type of "Green"--environmental consciousness. From engine emissions standards to water conservation and from pesticide usage to sustainable landscaping, businesses throughout the Green Industry have been increasingly faced with a range of environmental issues. And we have been at the forefront of brining to you the information needed to address those issues.
For example, in this issue alone we have detailed topics such as green roof technology, permeable pavers, and propane-powered mowers. In future issues we will be covering topics such as storm water management, drought-tolerant plant species, organic lawn care, and more.
But one of our biggest projects related to the "Greening" of America will be our Green on Green supplement.
Coming this fall, Green Media publications will be highlighting the "Green" initiatives of Green Industry companies. The Green on Green special supplement will detail real-life initiatives Green Industry companies are undertaking to improve our environment. …