Who Do You Think You Are?
Old, John, International Journal of Sports Marketing & Sponsorship
It has often been suggested that the reason why many people take up golf in middle age is because it is the one sport where you can still entertain the delusion of being in possession of a rare, if untrained, talent that, if properly nurtured, or simply discovered, could lead to competition at the highest level.
With the purely athletic sports such as running and swimming you can become disillusioned almost before you are old enough to develop illusions in the first place, while any code of football is a cruel instructor that middle-aged decrepitude sets in much earlier than most non-sporting types would believe.
In tennis and cricket you can last that little bit …
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Publication information:
Article title: Who Do You Think You Are?.
Contributors: Old, John - Author.
Journal title: International Journal of Sports Marketing & Sponsorship.
Volume: 9.
Issue: 3
Publication date: April 2008.
Page number: 162.
© 2003 International Marketing Reports Ltd.
COPYRIGHT 2008 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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